So this would've helped you before hand Tiger.... but don't try it again.
It works like this: when, say, a prominent Southern politician sends his mistress an iPhone message via TigerText, the mistress will be prompted to install the app. When she has done this, she can read the message, but she can't keep it. In fact the message is never actually sent to her phone — it's stored on Tiger Text's servers. After the timespan that the politician specified has elapsed — anywhere from one minute to five days — the message ceases to exist. There's even a "Delete on Read" setting, which counts down from 60 after it's opened, and erases the text at zero.